If you thought Black Friday was busy, try heading out the day after Christmas. In England, December 26 is known as “Boxing Day” (after the tradition of servants receiving gifts in boxes from their wealthy employers), but it America, heading out on that day might result in a much different type of boxing.
So why are 60 percent of Americans hitting the stores just one day after the hectic holiday shopping season ends and what makes 12/26 such a crazy day to shop? For a better understanding, let’s break down the three categories of shoppers you’re likely to encounter:
- RETURNERS – Many shoppers on December 26 aren’t shopping at all – they’re exchanging unwanted gifts received the day before. Just point them toward the Customer Service desk and try to stay out of their way and you’ll be just fine.
- ME-SHOPPERS – A little more than half of the shoppers you’ll encounter on December 26 are there for just one reason: To spend the cash and gift cards they racked up 24 hours ago. After weeks of shopping for other people, you can’t blame them for their excitement, can’t you?
- BARGAIN HUNTERS – Most of you reading this blog entry fall into this third category of day-after-Christmas shoppers. For weeks, you’ve read that the best time to buy ornaments, wrapping paper, decorations and other holiday goodies is during the after-holiday sales and now that time has come. Big signs proclaim 50 to 75 percent off discounts, and it’s up to you to take advantage of them.
As a bargain hunter, you can stock up for next Christmas – nothing wrong with that – or you can buy a few things you might be able to use any time of the year. Those handy items include scented candles (some holiday scents aren’t so bad in June and July) and wrapping paper (assuming you can find a few discounted designs without snowmen and snowflakes).
So there you have it – three types of shoppers with three very different goals. Of course, many of us might fit into more than one category. And if you’re in all three categories? Well, best of luck to you.